Image: Belladrum festival (source)
Looking to build hype around your event? One of the best ways could be by running a competition via our content team, either through our built-in website mechanic or via one of our social networks. Every competition we run receives an article featured on the Skiddle News section (which will describe and consequently advertise your event or product), which is then distributed across our various social networks to ensure maximum exposure. Here’s how they work across the different platforms.
Facebook and Twitter
As we’ve had both these social mediums established for a while they both have large followings, and for the right prize capture the imagination of our (and your) audience. Facebook like and comment competitions tend to reach five figure audiences very easily and we can promote these for you as well to maximise the exposure.
Prize wise, complete night out packages are the big wins here, so tickets, alcohol, travel and accommodation ensnare entrants quickly. In fact, staggering the prize across formats is always a good way to spike interest, so three or four different aspects is always better than just one big prize. In this respect, merchandise is always a good one to add as well, and if you’re representing a clothing company or an indirectly related events brand, we can usually combine the prizes across different people.
For us to consider these we usually need a minimum of a £500 prize value, but please consider the potential cost for the winner. Season passes may mean up to £1000 worth of tickets but it still means an aggregated cost for whoever gets them, which is why we’ve noticed as competitions they aren’t lapped up by as many people. Please also note we try and vary the competitions as much as possible by region and appeal, so if you’ve seen a similar competition at your venue or nearby one it’s probably too soon for us to do another.
They also do much better with support all round. Push them yourselves, get artists to do so, blag your mates into it; as these give stuff away customers get less annoyed at them being omnipresent. As well as wherever network the competition runs we always write a news article as well, and will usually push it on our other social networks and newsletter as well.
We also run Instagram contests – these are particularly good if you can offer something exclusive and pretty exciting when it comes to prizes. To get as many people as possible to enter, it needs to be something extra special, so think BIG. A really popular Instagram competition we ran was for Eric Prydz tickets, a hotel room plus drinks tokens.
We have also previously ran competitions that reward artistic people who take good photos, as we look to harness people taking pictures to prove they ‘deserve’ to win. The beauty of these competitions is that they create user-generated content within the entrant’s own feeds, amplifying the reach further. They enter by using captions with branded instagram handles and hashtags, which in turn powers awareness of your own Instagram account.
We usually cross-promote the comps on Twitter and Facebook as well which hits that same level of audience – and our followers are constantly growing. As such we lower the prize value expectation a little here, but again the better the prize the better and stronger the interest.
To get in touch about a competition on Skiddle, contact Henry Lewis at firstname.lastname@example.org for all live music requests, club and dance music is Becca Frankland at email@example.com, and Amelia Ward is our Festivals Editor (available on firstname.lastname@example.org).