UK festivals are overwhelmingly more popular than overseas festivals, according to a new survey by Skiddle.
Nearly half (50%) of people say they prefer UK festivals, compared to just 8% who say they prefer to get their festival fix abroad. The survey puts to bed the rumour that overseas festivals such as Tomorrowland in Belgium and Outlook in Croatia are the more popular choice with UK festivalgoers.
Skiddle Co-Founder and Director Ben Sebborn, commented:
“Whilst many festivalgoers choose to travel abroad to see what the rest of the world has to offer, it’s encouraging to see such loyalty towards the Great British Festival. The weather can’t be guaranteed, but the unique atmosphere can. There will always be a market for overseas festivals, but for now, our muddy fields, wellington boots and warm cans of cider appear to be winning the race.”
The UK festival scene is continuing to increase in popularity year upon year. In 2017, Skiddle have seen a 21% increase in ticket sales.The survey also revealed that Glastonbury was voted the UK’s favourite larger festival. Kendal Calling in the Lake District, was voted the UK’s favourite small festival.
Skiddle have created the UK’s biggest and busiest Festival Guide. Check it out: skiddle.com/festivals
Notes for Editors
- The survey was conducted by events and ticketing agent, Skiddle. Total sample size was 1,000 people from Skiddle’s database. Research was undertaken between 27 and 29 June 2017
- Skiddle was launched in May 2001 as a university project between friends Richard Dyer and Ben Sebborn and has grown to be the most popular ticket guide in the UK*
- Skiddle is the UK’s biggest and most comprehensive festival guide. Visit skiddle.com/festivals for more information
- Based in Lancashire, Skiddle are an independent platform, that offer a fair, flexible and customer-orientated approach to ticketing
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