This year you may have seen a plethora of new features rolling out from the Skiddle ‘Code Cave’. After months of research looking at the events and ticketing industry, and weeks of brainstorming, we’ve been releasing new features to make ticketing smarter.
Currently, there’s understandably a lot of frustration when an event sells out and customers can’t get their hands on tickets. Often this is just an unavoidable situation for very popular events. But sometimes, additional tickets are released by the promoter, or customers who can no longer go add their tickets for resale via our official face-value ticket exchange platform Re:Sell.
Unless customers are watching the event page like a hawk, it’s easy to miss out on these extra tickets. Sometimes they start appearing on secondary ticketing outlets or purchased by touts. Others might not be purchased at all as customers don’t spot them in time.
Today, we’re launching Waiting List. When an event sells out, we’ll automatically enable Waiting List, giving customers the opportunity to add themselves to a queue for tickets. When additional tickets are released (either from the promoter, or via Re:Sell), we will reserve tickets for customers on the waiting list on a first-come-first-served basis.
Customers then get 15 minutes to claim the tickets allocated to them, via SMS, App Push and Email alerts. Tickets are safely reserved in customer’s baskets. Any remaining tickets are released to the public.
If customers don’t claim the tickets allocated to them, they quickly move to the next person on the list, or to the public if the list has been exhausted.
By launching Waiting List, we’re helping real fans get their hands on tickets, with less stress and frustration. We’re also helping event promoters sell their tickets quicker, by notifying customers across various channels and reducing purchase friction.
Waiting List is already enabled for all sold out events, if you’d like to know more, read the Waiting List FAQs or give our account managers a call on 03333 01 03 01.
Skiddle – Ticketing done better.