Skiddle co-founder and Technical Director, Ben Sebborn, will be speaking at The Ticketing Technology Forum 2013 on Tuesday 19th March, discussing Skiddle’s innovation in the area of social media integration in a speech entitled “Viral Ticket Sales Through Frictionless Social Media Integration”.
Ticketing Technology Forum 2013 will explore, debate and showcase the latest trends, innovations and technologies that will deliver the next generation of live entertainment ticketing solutions, and will be attended by professionals from over 100 market leading organisations from over 20 countries.
Founded in 2001, Skiddle is the UK’s largest What’s On Guide and one of the country’s leading primary ticket outlets, selling tickets for various events from small gigs through to large festivals by utilising Skiddle.com’s annual audience of around 7 million unique, UK based visitors.
As one of the co-founders of Skiddle.com, Sebborn has been at the forefront of ticketing technology for the past 12 years. In that time, he has delivered some of the most innovative and market-leading ticketing and event promotion solutions, including developing the first arms-length events promotion solution as well as the first Facebook ticket shop app, and later, the first Facebook Timeline integrated ticket shop.
Sebborn is well known in the sector for having championed early adoption of social media as a promotional tool for the events industry. During the conference on Tuesday 19th March, Sebborn will demonstrate the correlation between greater integration with social media to increase ticket sales, with an in depth review of adapting ticketing technologies to benefit from Facebook Timeline functionality.
Of his appearance at the Ticketing Technology Forum, Sebborn said: “I’m really looking forward to showcasing how we’re pushing things forward on the social media side, the Ticketing Technology Forum is a great opportunity for our industry to come together to discuss how the market will change and how we can all have a positive impact on the experiences of events goers whilst facilitating event promoters to have even greater and more sophisticated visibility for their events”.