The cost of living crisis is affecting everyone at the minute and the events industry isn’t exempt. While large-scale venues are seeing success, it’s becoming harder and harder for grassroots venues and promoters to organise shows. The industry has seen the closure of 5,736 hospitality venues over the past 12 months, 31% of nightclubs closing…
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We’re always looking for more ways to understand what eventgoers want. It means we can pass that knowledge on to promoters and help them secure the ticket sales their events deserve. So, in the run-up to New Year’s Eve last year, we conducted a poll on the Skiddle Instagram page, asking what makes a great…
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A lack of inspiration can be the death knell for promoters. The events industry is a fast-paced world, and without a spark of creativity, you could end up with a less than stellar run of events this festive period. The results? Lower sales, lower interest and less chance of achieving your goals for the forthcoming…
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The festive season is nearly here. That’s right. We’ve made it through another year. Festival season has been and gone, with promoters’ attention turning toward Christmas and New Year. Across the festive period, we’ve got Black Friday, Cyber Monday, Mad Friday and of course, New Year’s Eve and New Year’s Day. That’s not to mention…
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We’re seven weeks away from New Year’s Eve. By now, most promoters have launched their events and begun the sales cycle. But what about the mid-campaign period? With so much competition on NYE, don’t be surprised if you hit a lull in sales. We tend to see people flock to buy tickets at launch and…
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In the world of digital advertising, staying ahead of the game is crucial. Meta, the parent company of Facebook and Instagram, understands this well and continually updates its advertising tools to empower advertisers. One of its recent game-changing updates is the introduction of “Budget Scheduling.” Let’s dive into what this feature means for advertisers and…
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Over the remaining months of 2023 and into 2024, members of the Skiddle team will head out to a score of universities across the UK, to deliver a unique masterclass to undergraduate students eager to break into the events sector. The focus of these presentations? “How to Launch a Club Night and Develop a Brand“….
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It’s hard to believe we’re already in November. There are a few significant holidays in the penultimate month of the year: Bonfire Night, Black Friday and Cyber Monday. We’ll cover Bonfire Night on the blog in the coming month, so keep an eye out for those articles. For now, though, we’re going to take a…
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Earlier this month, we published a statistical overview of 2023’s festival season. The article crunched the numbers, looking behind the curtain of sales figures, buying habits and tickets sold on the Skiddle website. The festival season is over for now. But as promoters, you’ll know it’s never truly out of sight. Some festivals have already…
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You don’t need us to tell you that every promoter and their dog will be hosting an event on New Year’s Eve. It’s a time of fierce competition. You’ve got seasoned promoters, newcomers and every bar in the country vying for the attention of people looking for a great night. So, don’t get lost in…
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