Earlier this month, we published a statistical overview of 2023’s festival season. The article crunched the numbers, looking behind the curtain of sales figures, buying habits and tickets sold on the Skiddle website. The festival season is over for now. But as promoters, you’ll know it’s never truly out of sight. Some festivals have already…
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The UK’s festival season drew to its close in September, and what an unforgettable season it was! From the bleak and unprecedented rainfall experienced in the early to middle part of the season, which caused logistical headaches for numerous event organisers nationwide, to the record-breaking sales enjoyed in its latter half – this year’s run…
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A brand activation involves two brands coming together to create something that builds awareness and generates customer interest. Think of it as an exchange between two parties. A drinks brand, for example, likely couldn’t replicate the cultural capital that a music festival has, but it can use some of its resources to help the festival…
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