Following changes to tracking introduced in iOS14, promoters may find their purchase conversion figures have started to drop. This is due to Apple limiting the data that can be sent to Facebook, plus giving the opportunity to users to opt-out. We realise that running ad campaigns is a vital part of any event’s success. As…
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Recently, Apple announced that iOS 14 would be introducing stricter privacy measures regarding online tracking and requiring opt-In from users before they can be tracked. Following this, ad platforms such as Facebook have been adapting to the changes which will affect how your ads are running. You may have noticed your conversion figures starting to…
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It’s been a busy number of weeks here at Skiddle HQ and it’s looking set to continue based on the recent UK Government roadmap. We’ve seen a huge surge in consumer confidence as customers are super keen to get their hands on tickets for summer events and festivals, while promoters are listing more and more…
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As you have undoubtedly heard, the UK now has the Government’s roadmap for coming out of lockdown. Finally, we have provisional dates for opening up our industry, as part of the four step plan outlined below, which is allowing us to cautiously begin planning for a fantastic Summer 2021! Skiddle has instantly seen a dramatic…
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We hope you are staying safe and well. Below are the latest updates and information from Skiddle… With the Government’s roadmap out of lockdown due to be announced on Monday 22nd February, we’re hoping to see some clear guidelines and details, including dates of a potential return for the hospitality and live music sectors, which…
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If there’s anything that COVID has taught us, it’s how to think on our feet and adapt. The folks at Skiddle have certainly learned how to do so, and we’re sure as a promoter you’ve had to as well. Even though it’s been a difficult year for our industry, one silver lining has to be…
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During COVID, we’ve seen some amazing event innovations including drive-ins and a wild array of online events and virtual events. While some online events have been hit and miss, there’s been some crazy innovative online events out there we’d like to pay homage to and inspire our promoters out there to get creative! Without further…
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In this week’s Skiddle update, we cover mental health and addiction, the closing date of the second round of the Culture Recovery Fund, and advise on why it’s best to postpone your event during lockdown instead of cancelling. Postponing your events We understand that it’s not easy to reschedule events at the moment during lockdown,…
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Skiddle, the UK’s busiest ticketing site and biggest what’s on guide, has commissioned a study with the University of Leeds (School of Music) to survey a group of Skiddle customers around the impact of mental health from attending live music and club nights. Skiddle undertook the research at the start of 2020 to provide insight…
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CC: Ben Wallace MPCC: Boris, Number 10 Downing StreetCC: Preston City CouncilCC: Oliver Dowden, Culture Minister. 21st October 2020 It’s been a tough year for lots of people and it’s certainly no exception at Skiddle. The Covid-19 pandemic has decimated the industry and not only brought our income (which is 98% ticket sales) to a…
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