With the laissez-free days of free spending long gone, it’s never been more important to be creative when designing live events.
Before the global recession hit in 2008, large-scale and elaborately-themed live events were commonplace. Whilst the number of live events is starting to steadily climb again, event managers remain more accountable than ever to shareholders, management and their customers.
The challenge for event managers now is to create an event that is visually appealing without spending excessive amounts of design.
At Skiddle, we’re always here to provide guidance on how to be both creative and thrifty. The secret to creating a great looking event with a low spend is to allocate an event design budget and use that budget as creatively as possible. You can still create a great looking event that is visually stimulating. However, you need to think outside the box.
Here are 3 easy ways you to be creative with a limited design budget for your live event!
1. DON’T THEME THE EVENT
Elaborately themed events are less popular than they used to be. If your budget is limited you should stay clear of actually selecting a theme for your event.
If you try to do everything using a limited budget, your event could end up looking mediocre. The message here is: try to keep things simple.
2. CREATE A FOCAL POINT
You’ll have far more impact if you put the majority of your budget into one or two items of interest as opposed to lots. Put eye-catching props around the stage area. There is so much room for creativity here. You could place an interesting art piece, technological artefact or intriguing piece of furniture in a focal place.This will have far greater impact than spreading them around the room where they could just get lost.
3. USE LAYERED LIGHTING
Flat lighting will make even the most exciting event dull to look at. You can use basic florescent lights to avoid your chosen venue from looking like a lecture hall. Or, you could borrow some place some vintage or modern lamps from your home and place them at the foot of the stage.