Corporate events can add a significant chunk to your venues revenues if you get it right, the thing is, how do you go about getting corporate organisations to book your venue and how do you keep them coming back time and again after they’ve booked it?
This is especially important when you think it’s coming up to Christmas as there are loads of companies that are thinking about what to do to entertain their staff (check out the Skiddle Christmas Party for example – it’s an open invite!).
After carrying out a quick survey with a number of events managers we know in some medium through to big corporates, we thought we’d add a quick blog detailing the things we’ve found out!
Make your existing customers brand champions
When selecting what to do for that corporate event, it’s likely the person organising the event will speak to people within the company or even run an internal poll to see what people want to do and where they’d like to go, as your existing customers will work in the local area these are the best people to give their company recommendations.
Plan ahead, if you’ve not got posters up in your venue letting people know they can use the venue for corporate events get them printed and up there as soon as possible. Better still get some flyers made up as well – your event goers might be tempted to take them back to their events team as a suggestion.
Ask the question – if you’ve got some regulars that you’ve developed a relationship with, ask them if their company arranges corporate events if they do get the contact details of the right person and get in touch with them.
Target corporate event managers with special offers
We all like to feel we’re getting something offered directly to us, so in order to get more corporate business you should consider what you can give away as part of a package that has low value to you but could have higher value to them, think of things such as discounted drinks, canapes or free travel to and from the venue.
Those little gifts, the things that the other venues near you aren’t doing, these are the things that will keep corporate clients coming back in the future – as they expect to be made to feel special.
Know your target audience
So you’ve got to think about the types of people you are targeting, if you’re targeting a large company then you’ll be looking at targeting corporate event managers, but a lot of companies won’t have a dedicated organiser of events, many events will be organised by the companies marketing department (probably by a junior) or by a PA. When thinking about writing copy to target this group you need to understand that they are booking on behalf of someone else and if they make the wrong choice, they’ll probably be in trouble. So give them a lot of information to put their mind at ease, specifically answering the questions – testimonials from other people in their position could help in doing this.
Check out LinkedIn for Local Professionals
You can target people by company, by area and by job type really effectively on LinkedIn. Just do a search and start getting in touch. If you use the paid version you can contact them more easily, however you can used the free version of LinkedIn to find people and if you can’t connect with them there and then simply search for them on Google.
Start using these names to build up a database of local professionals that you can target – then contact them!
Remember, you can also use Skiddle to promote corporate nights out at Christmas time and sell tickets online, these companies are often looking for a predefined events – so set up an event using Skiddle’s Promotion Centre, remembering to put keywords like Christmas Party or Christmas Parties in the title with the details of the entertainment you can offer and you’re bound to be pleasantly surprised by the amount of interest you’ll get.