How to… Put on your own festival

Every year, thousands of people flock to sites across the country in search of everlasting memories with their friends. Thinking of putting on your own festival? We’ve got you covered. The Skiddle Promotion Centre is a primary ticket platform for official promoters and event organisers to advertise and sell tickets via Skiddle.com. You can use this powerful tool to list and sell tickets online and offline, promote your event and analyse the stats. We’ll go into more detail later on, but joining the Skiddle Promotion Centre can amplify the scope of your event. Head here to sign up and get started.

List Your Festival

Listing your event is the starting point of the process. Here, your event can be seen by over 2 million of Skiddle’s viewers in our Festival Guide. The best part? It’s free of charge.

All of your attendees and potential attendees will be able to find the all-important information for your festival in one place, complete with a nifty-looking banner at the top of the page.

Credit: Creamfields North / Facebook.com


Our Account Support team can help your customers in a range of ways. Take E-Flyers: dedicated emails advertising your event to thousands of potential visitors.

Our E-Flyers target people within a localised radius, with extra targeting for people who’ve attended events where the acts at your festival have performed. You pick a date and provide the artwork, and we handle the rest. All you need to do is drop an email to our Account Support team requesting this, and they’ll organise a quote.   

If Facebook pixels are a part of your marketing strategy, our Promotion Centre allows you to manually add your pixels to your event page and connect to your ad manager. From there, you can manage all the data and add tracking pixels to platforms like TikTok and Snapchat. We are now the only ticketing platform to offer such a service. 


Skiddle offers a range of ways to sell tickets. Early bird tickets allow you to secure some all-important early sales and pinpoint which price point works best for you. They can be set up in the Promotion Centre, as can Payment Plans, another way to drive sales for your festival. 

Setting up a Payment Plan in the Promotion Centre means that customers will have an affordable way of buying tickets to your event. You, as the promoter, will see increased sales due to a higher volume of payments with smaller fees. You will have to work out the correct prices for the deposit and instalments so your customers pay the correct amount, but the system generates an example schedule to show you the dates of your payments. Make sure it’s right because you’ll be unable to edit it after you’ve generated the payment plan. 

The embeddable listings tool is another powerful feature of the Promotion Centre. Embedding a listing widget to your website places all of your upcoming events in one box. It can be personalised to show events by order of most popular or their date and lets customers directly purchase event tickets in one click. The widget will automatically update depending on the status of events, and you can style the widget to suit your website. Our ticket widget code is also found in the Promotion Centre, allowing you to list your event on your website so your customers can buy directly from you through us.


RapidScan is an app that allows promoters to scan and sell tickets on the door. When the event has finished, you can track the stats for tickets redeemed, location/gates and the devices used for scanning.

When putting on your own festival, you’ll need to be aware of how many people were at the event and combat instances of unauthorised entry. It also speeds up queuing times, so both you and your customers benefit. The RapidScan breakdown is located in the Promotion Centre. From there, you can plan future events around staffing levels and gather valuable data and feedback to improve the festival experience for your customers. 

Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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About Skiddle

Skiddle is currently the UK’s biggest What’s On guide, providing a free facility for event promoters across the UK to list their events online and sell tickets through our independent ticketing service. We currently work with over 35,000 UK and European promoters, at over 30,000 venues. We specialise in helping events through that critical growing phase by providing the marketing and technology support that you need. Start listing your events today!