As a promoter, you need to have your social media game nailed on to be in with a chance of properly connecting with your target audience, so it’ll come as fairly big news that Instagram are set to make some significant changes to the way the app operates. Gone will be its straightforward chronological timeline we’ve grown accustomed to, and in will come a feed based on popularity and algorithms, in much the same way Facebook works now.
With it being one of the last major social networks to show content in a strictly chronological manner (even Twitter has made moves to abandon it), it’ll take some getting used to from its 400 million users. According to The New York Times, Instagram will soon start testing a system that uses personalised algorithms to determine what you see when you open the app, based on your history of interaction with other users, how many likes a certain image has, and even what time of day it is.
Instagram co-founder Kevin Systrom said in The Times report that the move came after realising most users miss about 70% of posts in their news feed, “this is about is making sure that the 30% you see is the best 30% possible.”
As far as promoters are concerned, it seems the key to Instagram success will be, more than ever, down to interaction with fans, clients and punters, with specific thought going in to what time images are posted. The new changes will however take some time to implement, with plenty of testing to be done before it gets rolled out. We’ll keep you up to date with developments.
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