16
Jan

January Push: Payday, Burn’s Night & Valentine’s Day


Have you recovered from the New Year yet? Hopefully you smashed it! It was a cracker for us again this time round and we’re getting loads of positive feedback from the promoters who chose Skiddle for the first time – especially about the Promotion Centre.

We grew to receive 10 million unique visitors in 2013, had 40% increase in events listed, including a 66% increase in events with tickets onsale seeing us sell 54% more tickets in 2013 than in 2012!

Over 2013 we’ve also been adding staff to core areas, including Account Management, Customer Service and Marketing, ensuring you and your customers get an even greater level of service. Our continued top 5 ticket outlet status according to customer reviews on both Trust Pilot and Review Centre attests to this!

January is generally a bit of a slow month, however there’s no time to sit back. Key events periods include:

Promoting Burns’ Supper Events

A celebration of Scotland’s national poet Robert Burns, Burns’ Night is a great opportunity to have a Scottish themed event where the whisky flows freely!

This celebration of Scotland’s cultural identity will be taking place throughout the UK and as this is the year the people of Scotland decide on the independence debate, it’s bound to be a really memorable, symbolic occasion and one not to be missed!

To get your event featured in our Burns’ Night Guide (http://www.skiddle.com/burnsnight). If you’ve got a Burns’ event taking place 17th January and 26th January, all you’ve got to do is include the words Burns in your event’s title or description to be included in our guide.

Promoting January Payday Weekend Events

Everyone gets paid early in December and having bought Christmas presents with the December pay packet, January is always a tight month, so the relief at the end of this long, miserable, dark month is palpable with a perennial surge in ticket sales.

Promoting Valentine’s Day Events

This is the one you need to be thinking about, we’re about to start our consumer marketing campaign and with Valentine’s Day falling on a Friday this year there’s going to be a load of interest in events.

In the lead up to Valentine’s Day we get hundreds of thousands of people looking at our local and national Valentine’s Day Guides (http://www.skiddle.com/valentines). If you’ve got a Valentine’s day event taking place between 12th February and 16th February all you’ve got to do is include the word valentine in your event’s title or description to be included in our guide.

Promoting your events with Skiddle

To take advantage of advertising opportunities around these dates please speak to your account manager directly or alternatively email actmanagers@skiddle.com or call 0843 289 9489.

To add your events and tickets to Skiddle all you need to do is head over to the Promotion Centre at: http://www.skiddle.com/promotion