Preston based what’s on guide and primary ticket outlet Skiddle Ltd is pleased to announce 2013′s festive period was the company’s most successful to date.
With thousands of New Year’s Eve events listed throughout the UK, Skiddle.com was once again the UK’s largest NYE guide, seeing year-on-year visitor growth rates of around 50% and resulting in 2.5 million people in the UK using Skiddle to plan their New Year’s Eve.
Skiddle Director, Richard Dyer said: “2013 has been a really amazing year for us, we’ve gone from strength to strength and it’s always good to end the year on such a positive note. In 2013 we built and strengthened some great relationships and off the back of these expect exciting developments to come in 2014. It’s going to be another exciting year for the company.”
Elaborating, fellow Skiddle co-founder and Director Ben Sebborn said: “Year after year we’ve had great successes with each year filled with milestones. We grew massively in 2013, providing listings and ticketing solutions to well over 35,000 event promoters. Additionally, we grew our affiliate network to include websites such as Mixmag and Debenhams Box Office whilst at the same time completely rebuilding Skiddle.com from the ground up, providing a better mobile and tablet experience, whilst ensuring we maximise usability for visitors and conversion rates for promoters.”
Skiddle reported a growth in the number of people buying New Year’s Eve tickets more than a week in advance, with Skiddle’s Head of Marketing Simon Dalley explaining: “Skiddle has always been strong around New Year’s Eve, it’s a key time of year for us, with buying behaviour remaining pretty constant over the last few years. Normally, we’d expect around 70% of NYE ticket sales to be made from Boxing Day on, with 40% coming in the 3 days from the 29th December. Whilst this remained our peak period, we saw a growth in the number of people who bought early, with a healthy number of events selling out well in advance of the festive period. This year our core message was: ‘buy in advance to take advantage of the discounted tickets and to avoid queuing on the night’, it seems to have hit the spot!”
Established in 2001 by Richard Dyer and Ben Sebborn, the self-service ticketing operation has grown considerably in 2013 attracting 10 million unique visitors, covering hundreds of thousands of events, raising over £20,000 for charity, whilst growing the number of employees based at the company’s Preston headquarters to 18.