Back in September 2016, Skiddle underwent a major rebrand and embarked on a mission to become the world’s most customer-focused event discovery platform. It’s safe to say we’re well on our way with this and are constantly striving to improve the service we provide.
One of our company aims is by the end of January 2019, we want to be the household name for event discovery. We want to be the first port of call when people are looking for something to do in the music scene, whether that’s going to a gig, rave at the latest club night or attend the hottest festival. Tying into this, we also want to increase our Customer Net Promoter Score. from +48 (recorded October 2017) to +58.
As such we recently we surveyed 10,000 of our customers to find our Customer Net Promoter Score. The survey itself was made up of 8 questions including how likely is it that they would recommend Skiddle to a friend or colleague and if they feel that Skiddle is changing the ticketing industry for the better.
We used Survey Monkey to conduct the survey and had a response rate of 6.9%, resulting in our NPS score coming in at +57!
Net Promoter Scores range from -100 to +100 and a rating of +50 is excellent.
Based on our latest results, 68% of customers would recommend Skiddle to their mates. We’ll take that! That said, there is always room for improvement and moving forward we will be aiming to maintain this score from now until January 2019 by surveying more customers every quarter.
Finally, we offered all survey participants a £100 Amazon voucher and have chosen the lucky winner who has since been contacted and sent their prize!