The Skiddle Newsflash, Reggae Land Interview, Discount Codes & more

Welcome to the Skiddle Update!

If this is your first time receiving our update, we’re glad you’re on board! Every week, we’ll deliver an article directly to your inbox, giving you advice, articles and more. 

So, what’s on the list for this week? Well, we’re going to share a special interview with the minds behind Reggae Land Festival, share some news from the event industry and talk about our Discount Codes feature.

Sounds interesting, right? Let’s dive in. 

The Skiddle Newsflash

The Skiddle Newsflash is back! A few weeks ago, you might remember that we compiled a collection of the news articles we’d published on the Promotion Centre Blog that week. 

Kicking off this week’s newsflash is the news that this year, live music revenue is set to surpass the pre-pandemic from 2019 numbers. Read here

Elsewhere, NTIA and Parklife Festival co-founder Sacha Lord has issued a joint letter to the Home Office over the recent drug testing U-turn. Read here

We’re always aiming to bring you the most relevant event industry news, so keep an eye out on the Promotion Centre blog for more updates. 

Reggae Land Interview

Since 2021, Reggae Land have brought bass, rhythm and good vibes to Milton Keynes. Over the past two years, they’ve brought artists like Julian Marley & The Uprising, Aswad, Janet Kay and Channel One Soundsystem to the area, encompassing the many styles of reggae and dub on a large scale.

But things are changing. For this year’s edition, the festival will expand, moving from Campbell Park to the 65,000-capacity National Bowl. 

Reggae Land asset

Reggae Land’s expansion means more rhythm, more bass and more good vibes for reggae enthusiasts from Britain and beyond. But what goes into an operation like this? We wanted to find out the challenges and surprises that come from such a move. 

So, with that in mind, we caught up with Jorge Meehan, Reggae Land co-founder, to discuss operational challenges, the cost of living crisis and much more. Click here to read all about it. 

Drive sales with our Discount Code feature

Everyone loves a discount, right?

Money off something you like makes the day that little bit brighter, and recently, we added the ability to generate discount codes and leave your attendees with a spring in their step. 

If you’re looking to drive sales, discount codes can help. You could offer a discount for a limited time, potentially motivating attendees who were weighing up your event versus another to purchase a ticket. 

Want to get in on a proven sales tactic? Click here for our guide on all things discount codes. You’ll find a tutorial, showing you how to generate them and the way they work. 

Meet The Team

We recently launched a new feature over on our LinkedIn page called ‘Meet The Team’. 

Over the course of the next few months, we’ll be speaking to the many heads that make up the Skiddle team. 


First up? Our Senior Marketing Manager Lisa Braithwaite, click here to read her interview. 

Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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