Skiddle Announces Strategic Partnership With Mixmag

Skiddle is pleased to announce the launch of a strategic partnership with leading dance music brand Mixmag, in which we have deployed a bespoke solution to power the ticket sales on Mixmag.net.

Launched in 1983, Mixmag has developed a huge global following as the world’s biggest selling dance music magazine. Being behind the first commercially available mix cd in 1991, and retaining its status as one of the premier authorities on electronic music and club culture for over thirty years, Mixmag.net generates over a million monthly page impressions as the go-to reference point for people searching for the latest news and information surrounding the international clubbing scene.

Today’s announcement will see Mixmag combine it’s own huge database of club listings and contacts with Skiddle’s cutting edge, white label ticket shop and event listings – a solution the ticketing company has developed over the last 18 months.

Mixmag Logo

Features include the ability to browse and search for events across the country, with full event and venue details to help visitors find the perfect event. Facebook integration means customers can view which of their friends are already attending, plus RSVP to the event. Mixmag users will also benefit from Skiddle’s entry management solutions, with many events using the latest barcode entry technology. The Mixmag ticket shop has been tailored to show events which will appeal to their target audience, ensuring Mixmag’s users find the most complete events listings of its kind online, combining its own indispensable listings with Skiddle’s complete technological solution.

Skiddle’s Ticketing Director, Richard Dyer said: “There’s a great deal of synergy between the two businesses and a massive crossover between our target audiences. Powering Mixmag’s ticket sales is a great opportunity for both businesses to concentrate on what each party does best.”

Discussing Mixmag’s decision, Dyer went on to say: “By using Skiddle’s listings and ticketing solution, Mixmag is able to feature tickets for the events its audience is increasingly demanding, enabling the publication to concentrate on the type of editorially lead content that has made it one of the most successful music brands in history.”

Screenshot of Mixmag Whitelabel

Screenshot of Skiddle Powered Ticketshop on Mixmag.net

Commenting on the development, Technical Director Ben Sebborn said: “Skiddle’s Promotion Centre powers hundreds of affiliate websites ranging from small venues and event sites through to large listing sites, this adds extra visibility and the opportunity for increased ticket sales for Skiddle’s event promoters. We built the Promotion Centre with scalability at its core, enabling us to create a variety of solutions ranging from simple ticket boxes, through the kind of white label ticket shops that is deployed on Mixmag through to our API integration. It’s especially satisfying to see our white labelled solutions being taken up by some of the leading brands in the industry.”

Sebborn hinted at future development plans by saying: “Skiddle’s team of in-house developers are constantly improving and developing Skiddle’s functionality. We’re working towards the kind of developments that will enable us to continue to maintain our position as a class leading primary ticket outlet.” He added: “The current Mixmag integration represents the tip of the iceberg in terms of what can be achieved with the Promotion Centre, we’re confident our strategic partnership will deliver a mutually beneficial and long lasting relationship.”

“Mixmag has a long history in helping dance music fans plan the best nights of their lives. Thanks to Skiddle we’ve now made that process even simpler.” said Nick Stevenson, Mixmag’s Publisher.

Concluding, Stevenson said: “The ability to sell tickets on Mixmag.net is an important element of our growth strategy and we felt it was important to partner with an organisation that is rooted not only in technology, but also in the music scene Mixmag has always served. With their penetration in the sector and their market leading solutions, Skiddle was the natural choice..”

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