Skiddle records a substantial increase in conversions across 2022

Almost a year ago to the date, at the beginning of 2022, discussions were being held inside meeting rooms at Skiddle offices UK-wide, with teams across the company strategising ways to collectively work together to achieve one of our main objectives for the year; to increase the rate of conversions across the Skiddle site. 

12 months after those initial meetings took place, and following a monumental effort from all departments, we’re extremely proud to release the results of our combined hard work. 

Comparing data between 2019 and 2022, we were able to deduce that conversions saw a staggering increase of 44% with records showing a marked improvement across every single month throughout the year. What this means is that the percentage of web users who landed on the Skiddle website that went on to complete a purchase was up by almost half on pre-pandemic numbers.

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How did we accomplish this conversion growth? 

From speeding up the checkout process, by introducing payment methods such as Apple Pay and PayPal, to redesigning landing pages for increased SEO visibility, and creating targeted marketing campaigns to attract new customers, the numerous upgrades that have been implemented and other work that’s been carried out has been instrumental in reaching this remarkable goal.

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What does this mean for you as a promoter?

For the same number of visitors to your event listings in 2019, you might have experienced an uplift of 44% in sales in 2022. Furthermore, in simple monetary terms, if said event listing sold 1,000 tickets in 2019, this uplift would increase ticket sales to 1,444 in 2022. 

With more visibility and a revised website, your events are ultimately set to become more profitable with Skiddle.

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What’s next?

Looking forward to the future, there’s still plenty of work to be done with one of our many objectives this year being to build further upon conversion growth. We’ll be sharing details of the work we have scheduled, to bring more attention and custom to your listings on Skiddle in 2023, in the weeks to come. 

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Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk