Skiddle Update: NYE Campaign, New Skiddle signings, Remittance changes and more

Welcome to Skiddle’s Promoter Update. This week, we’ll be talking about our New Year’s campaign, the fantastic work of our Business Development Team, changes to our remittance schedule and more. 

NYE launch

We’re delighted to announce that our New Year’s campaign launched last Friday. New Year is always a buzzword here at Skiddle, so our campaigns are always special. But we’re doubly excited about this year. It’s our biggest New Year’s campaign to date, with ads running across social media platforms, and on billboards and street posters in major cities UK-wide.

We’ll be running print advertorials, too. Taking inspiration from one of British film’s most memorable monologues, Trainspotting’s ‘Choose Life’, our ads will grace the pages of Crack Magazine and The Skinny, with a special appearance as part of a New Year’s Eve feature in The Metro.

Speaking about our ‘Choose Life’ campaign, our Head of Marketing, Jamie Scahill said: 

“We are going all out for our end-of-year campaign as it’s the first proper New Year’s Eve since 2019, and there are thousands of events already listed on Skiddle gaining more views than ever before. We have full UK coverage via Crack Magazine, The Skinny and Metro newspapers, along with a full print campaign in all major cities with billboards, street posters and the London Underground all covered. 

“Traffic will be at an all-time high throughout December. We’re expecting a combined reach of over one hundred million people seeing our ads, so we suggest adding Christmas and New Year Eve events straight away!”

‘Choose Skiddle’ showcases the variety of events we have to offer. We want to empower our customers to make everlasting memories, and our open letter – pictured above – will outline the aims of this year’s campaign. 

Over the New Year’s period, our Inspire Me pages will be live across the Skiddle website. Our website has four million monthly users, all eager to get the lowdown on the best events happening up and down the country. If you’d like to have your listings featured within one of our Inspire Me pages, contact your dedicated Account Manager or our Account Support Team.

Skiddle’s new signings

Every department at Skiddle works tirelessly to assist customers, help promoters and contribute to the growth of the business. That includes our Business Development Team, who scour the country searching for exciting new partnerships, welcoming new promoters and brands to the fold. 

We published our monthly ‘Welcome To Skiddle’ article on the blog this week, highlighting the fantastic work of our Business Development Team. It features words on six new Skiddle signings, ranging from holistic festivals to sporting events. Click here to read the piece, find out what makes them unique and how to make contact should you have ideas for a future collaboration. 

Q1 Launches and on-sales

We spoke about Q1 Launches in the first November 2022 update, and promoters have spent the month readying their events schedule for 2023. A whole host of tours, festivals and club nights went on sale, with last month being the busiest November on record for Q1 Launches. It’s a testament to the hard work put in by our Account Managers and the wider Skiddle team.

Christmas & New Year’s remittance dates

Our remittance schedule changes around the festive period. It’s important to note that around this time, there’ll be no remittance on Tuesday 27th December. Please find the dates for Christmas and New Year remittance below. 

New content on the Promotion Centre blog

New Year’s content is in full swing on the Skiddle promoter blog. We’d like to highlight one of our latest pieces, ’10 ways Skiddle can ensure your event runs smoothly’. This article has all the information you’ll need, with pointers on the many tools Skiddle can provide. Click here to read it over on the Promotion Centre blog. 

We’ve also published ‘How to use content to get your events seen’ on the blog this week. Here, we take a look at content marketing and its importance when promoting an event, giving you advice on email marketing, blog writing and video content production. You can read the article here.

Black Friday & Cyber Monday

Black Friday and Cyber Monday have passed, but we wanted to celebrate the stats around our Inspire Me pages. We’re delighted to announce that we saw a 181% increase in page views compared to last year, and we’d like to say a big thank you to promoters that got in touch with us regarding showcasing their event on our Inspire Me pages. 

Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/

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