In this week’s Skiddle Update, we’ll be covering the latest developments in the Beta Promotion Centre, including an exciting new upgrade to our Remind Me feature, whilst shouting out our latest signing in our Welcome To Skiddle feature and announcing the return of our Skiddle Promoter Fund.
Sounds interesting, right? Let’s dive in.
The Skiddle Newsflash
It’s been a busy old week at Skiddle HQ. Those of you who follow our LinkedIn and Twitter accounts will have already seen a flurry of announcements popping up on your feeds, particularly those regarding our Skiddle Promoter Fund and our latest Welcome To Skiddle blog post.
Returning once again this year, The Skiddle Promoter Fund, in collaboration with the Night Time Industries Association (NTIA), seeks to empower the next generation of student party planners by offering them the chance to apply for a grant of up to £1000 to run a student-focused event over Freshers Week 2023. Not only that, but successful applicants will also receive a wealth of knowledge on launch and marketing strategies from our experienced in-house team.
To apply for The Skiddle Promoter Fund, simply click here, enter your details, fill out the short survey and hey presto! You’re entered. Hurry though, the deadline for applications is Monday 31st July 2023. Those who are awarded the grant will be contacted by email in the weeks that follow.
In other news… Another exciting and ambitious live music brand, TMP Sessions has signed a deal with us this week with big plans already in the works for the remainder of the year. Meet the masterminds behind TMP Sessions, discover more about their history, the scene they support and more in our most recent Welcome To Skiddle feature.
Introducing… Remind Me Premium
Our development team have been working around the clock to ready the introduction of our brand new Remind Me Premium option, soon to be made available in the Beta Promotion Centre.
Remind Me is already a very successful service, with over 3 million alerts sent so far. It provides excellent conversion rates between signup and purchase. One of the reasons this service is so effective is how Skiddle utilises multiple notification channels.
When using Mailchimp or a similar service, promoters will often send out 1 or maybe 2 notifications. However, these mailing services are generally slow at sending notifications with delays of up to 1 hour for all messages to arrive with the recipients. This results in traffic to your event page being delayed or people missing the notifications. In addition, email is one of the lowest converting channels so we often observe sales being lower when a mailing list service is used by itself.
Skiddle currently utilises Email plus Push notifications and SMS, all of which are provided free of charge to the promoter.
We’ve also recently been trialling WhatsApp notifications, which allow longer, richer messages. The open rates of WhatsApp are the highest we’ve observed across any channel.
– Email 16%
– Push 18%
– SMS 26%
Given that WhatsApp and SMS are the highest converting channels, we’re now offering a premium upgrade to RemindMe, which allows you to take full advantage of this. When enabling Remind Me Premium, notifications will be as follows:
– 1x email the evening before the onsale
– 1x email 1 hour before the onsale
– 1x WhatsApp notification or, if the user doesn’t have WhatsApp, an SMS notification 1 hour before the onsale.
Remind Me Premium uses WhatsApp, with SMS as a fallback, ensuring you get the most effective mix of notifications for your onsale, at a minimal cost. We manage all notifications, and thanks to our tech platform, notifications are sent within seconds. We aim to have all users notified within 5 minutes, even for the largest onsales, meaning all your customers get notified at the most effective time.
RemindMe Premium is available at a cost of 5p per WhatsApp notification sent. Any users who can’t receive WhatsApp will receive an SMS free of charge.
Remind Me Premium can be enabled at any point during the event build-up, but no later than 2 hours before tickets go onsale.
To enable Remind Me Premium ahead of its debut in the Beta Promotion Centre, contact your Account Manager or send an email to Promoters@skiddle.com.
Blog Spotlight: How Technology is Shaping the Future of Events
Lastly, but by no means least, over on the Promotion Centre blog, our latest insightful blog takes a deep dive into how developments in technology are set to change the future of live events.
From improving accessibility and safety to introducing new ways of experiencing events altogether, in virtual spaces the likes of the Metaverse – read this week’s Blog Spotlight feature and get inspired.
Got a question you need an answer to? Give us a call on 03333010301 or ask us a question over on the Skiddle Promoter Twitter account by clicking or tapping on the button below. Alternatively, you can also find a list of our most frequently asked questions over at https://help.promotioncentre.co.uk/.