What is the Facebook Pixel? The Facebook pixel is a piece of code that you can add to your website to track customer activity on your website. For example, you’ve launched a weekly newsletter to update your customers and potential customers about news on your brand, when your forthcoming events are and to offer discounts….
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Following changes to tracking introduced in iOS14, promoters may find their purchase conversion figures have started to drop. This is due to Apple limiting the data that can be sent to Facebook, plus giving the opportunity to users to opt-out. We realise that running ad campaigns is a vital part of any event’s success. As…
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Image: Belladrum festival (source) Looking to build hype around your event? One of the best ways could be by running a competition via our content team, either through our built-in website mechanic or via one of our social networks. Every competition we run receives an article featured on the Skiddle News section (which will describe and…
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As a company we first started experimenting with live video content properly in 2015 and 2016, utilising Periscope for artist and insider interviews and then the storytelling possibilities of Snapchat and Instagram to add extra weight to our event coverage. The next step for us was live streaming of events and panels on via Facebook and…
Read MoreThere’s no hiding from the fact that social networks have fundamentally changed the way we communicate with each other – and for promoters they’ve become an indispensable way of getting into the consciousness of customers and target audiences. Marketing yourself on these platforms can be a tricky thing to do well, so it helps to determine a few…
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