Skiddle’s New Year’s Eve campaign kicked off in November. You’ll see adverts in the national press, with a focus on social media to promote our message to the Skiddle customer base. The competition will be fierce across the period, with promoters across the country doing as much as they can to spread the word of…
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As December approaches, it’s nearly time for perhaps the most significant date in the event industry’s calendar: New Year’s Eve. If you’re a promoter, you’ll likely know just how busy the clubs are on 31st December and the competition involved when putting on events. Every department at Skiddle is hard at work over the New…
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Less than 6 weeks now stand between us and the ultimate day/night of the year and here at Skiddle, preparations have long since begun, with our various teams and departments working flat out to ensure you achieve the most from your listings and that your events run as smoothly as humanly possible. One of the…
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The cost of living crisis is affecting everyone at the minute and the events industry isn’t exempt. While large-scale venues are seeing success, it’s becoming harder and harder for grassroots venues and promoters to organise shows. The industry has seen the closure of 5,736 hospitality venues over the past 12 months, 31% of nightclubs closing…
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In the heart of East London, where the vibrant energy of the creative industries meets the love for football, Gun FC has become a beacon of success and community. Established in 2014 by a group of graphic designers who frequented The Gun pub on Well Street in Homerton, Hackney, the club’s mission was to revive…
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We’re always looking for more ways to understand what eventgoers want. It means we can pass that knowledge on to promoters and help them secure the ticket sales their events deserve. So, in the run-up to New Year’s Eve last year, we conducted a poll on the Skiddle Instagram page, asking what makes a great…
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Continuing our unwavering commitment to nurturing the next generation of event organisers, we are delighted to unveil our second promoter fund scheme of the year, in collaboration with the Night Time Industries Association (NTIA). The initiative, which follows our previous student-focused program in the summer, has this time been specially devised to aid emerging promoters…
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Over the remaining months of 2023 and into 2024, members of the Skiddle team will head out to a score of universities across the UK, to deliver a unique masterclass to undergraduate students eager to break into the events sector. The focus of these presentations? “How to Launch a Club Night and Develop a Brand“….
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It’s hard to believe we’re already in November. There are a few significant holidays in the penultimate month of the year: Bonfire Night, Black Friday and Cyber Monday. We’ll cover Bonfire Night on the blog in the coming month, so keep an eye out for those articles. For now, though, we’re going to take a…
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Earlier this month, we published a statistical overview of 2023’s festival season. The article crunched the numbers, looking behind the curtain of sales figures, buying habits and tickets sold on the Skiddle website. The festival season is over for now. But as promoters, you’ll know it’s never truly out of sight. Some festivals have already…
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