Event visibility is crucial over New Year’s Eve. You need as many people as possible to see your event so you can achieve a high amount of ticket sales. Ideally, you’ll have a marketing strategy across your social media platform of choice and even some paid ads to help promote your event. Without a range…
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As December approaches, it’s nearly time for perhaps the most significant date in the event industry’s calendar: New Year’s Eve. If you’re a promoter, you’ll likely know just how busy the clubs are on 31st December and the competition involved when putting on events. Every department at Skiddle is hard at work over the New…
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Less than 6 weeks now stand between us and the ultimate day/night of the year and here at Skiddle, preparations have long since begun, with our various teams and departments working flat out to ensure you achieve the most from your listings and that your events run as smoothly as humanly possible. One of the…
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The cost of living crisis is affecting everyone at the minute and the events industry isn’t exempt. While large-scale venues are seeing success, it’s becoming harder and harder for grassroots venues and promoters to organise shows. The industry has seen the closure of 5,736 hospitality venues over the past 12 months, 31% of nightclubs closing…
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Toward the back end of the summer this year, as new undergraduates fled the nest to begin their new independent lives in their chosen places of study through September, we reintroduced our Promoter Fund bursary initiative. The popular scheme, which supports emerging event organisers interested in pursuing a career in the industry, was targeted specifically…
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We’re always looking for more ways to understand what eventgoers want. It means we can pass that knowledge on to promoters and help them secure the ticket sales their events deserve. So, in the run-up to New Year’s Eve last year, we conducted a poll on the Skiddle Instagram page, asking what makes a great…
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A lack of inspiration can be the death knell for promoters. The events industry is a fast-paced world, and without a spark of creativity, you could end up with a less than stellar run of events this festive period. The results? Lower sales, lower interest and less chance of achieving your goals for the forthcoming…
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Our Industry Drop-in event is back! On Thursday 16th November, we’ll take over Glasgow’s Barras Art and Design (BAaD) for a day of 1-2-1’s, industry panels and networking. We’re bringing some esteemed guests with us, too. We’ll go into more detail further down the article, but the likes of Fraz.ier, Mike Grieve and more will…
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The Night Time Economy and Save Our Scene are coming together on 18th November for the Culture Calling Campaign. They’re asking the government to cut VAT across the board for the Hospitality and Cultural sectors, allowing them the financial headroom to survive. It comes off the back of a challenging time for the industry, which…
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The festive season is nearly here. That’s right. We’ve made it through another year. Festival season has been and gone, with promoters’ attention turning toward Christmas and New Year. Across the festive period, we’ve got Black Friday, Cyber Monday, Mad Friday and of course, New Year’s Eve and New Year’s Day. That’s not to mention…
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