Skiddle’s New Year’s Eve campaign kicked off in November. You’ll see adverts in the national press, with a focus on social media to promote our message to the Skiddle customer base. The competition will be fierce across the period, with promoters across the country doing as much as they can to spread the word of…
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Ticket pricing is a crucial part of your event. If your ticket prices are too high, you may turn people away and lose out on ticket sales. If they are too low, you may fail to make a profit or break even, which limits your chances of achieving your future goals. There are several ways…
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Event visibility is crucial over New Year’s Eve. You need as many people as possible to see your event so you can achieve a high amount of ticket sales. Ideally, you’ll have a marketing strategy across your social media platform of choice and even some paid ads to help promote your event. Without a range…
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As December approaches, it’s nearly time for perhaps the most significant date in the event industry’s calendar: New Year’s Eve. If you’re a promoter, you’ll likely know just how busy the clubs are on 31st December and the competition involved when putting on events. Every department at Skiddle is hard at work over the New…
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Less than 6 weeks now stand between us and the ultimate day/night of the year and here at Skiddle, preparations have long since begun, with our various teams and departments working flat out to ensure you achieve the most from your listings and that your events run as smoothly as humanly possible. One of the…
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The cost of living crisis is affecting everyone at the minute and the events industry isn’t exempt. While large-scale venues are seeing success, it’s becoming harder and harder for grassroots venues and promoters to organise shows. The industry has seen the closure of 5,736 hospitality venues over the past 12 months, 31% of nightclubs closing…
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Toward the back end of the summer this year, as new undergraduates fled the nest to begin their new independent lives in their chosen places of study through September, we reintroduced our Promoter Fund bursary initiative. The popular scheme, which supports emerging event organisers interested in pursuing a career in the industry, was targeted specifically…
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In the heart of East London, where the vibrant energy of the creative industries meets the love for football, Gun FC has become a beacon of success and community. Established in 2014 by a group of graphic designers who frequented The Gun pub on Well Street in Homerton, Hackney, the club’s mission was to revive…
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We’re always looking for more ways to understand what eventgoers want. It means we can pass that knowledge on to promoters and help them secure the ticket sales their events deserve. So, in the run-up to New Year’s Eve last year, we conducted a poll on the Skiddle Instagram page, asking what makes a great…
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A lack of inspiration can be the death knell for promoters. The events industry is a fast-paced world, and without a spark of creativity, you could end up with a less than stellar run of events this festive period. The results? Lower sales, lower interest and less chance of achieving your goals for the forthcoming…
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