Live Nation is going to be hosting a number of events, including gigs and festivals at the Olympic Park and Stadium over summer this year.
Wireless and Hark Rock Calling Move To Olympic Park
Previously held in Hyde Park, Wireless Festival and Hard Rock Calling are confirmed to be taking part at the former Olympic site, ending Live Nation’s decade long association with The Royal Parks.
Live Nation’s Problems with Royal Parks
The main issues seems to have been complaints from the residents of the local area about noise levels in the park – a problem many events promoters face, whether they put on big or small events.
This came to a head last year when the plug was pulled on Bruce Springsteen and Sir Paul McCartney when the aging rock legends decided to stay on stage longer than anticipated.
Live Nation pulled out of the tender process for The Royal Parks which was eventually awarded to AEG Live, which has had to make certain guarantees to minimize disturbances to the local community.
More Events to be Announced
Wireless Festival and Hard Rock Calling will both be held in July in the North Park on the Olympic Park site, with Live Nation stating it will be announcing some major concerts to take place at the old Olympic venues in the coming weeks.
It’s understood that Live Nation’s association with the Queen Elizabeth Olympic Park will continue event if and after West Ham take primary occupancy of the main stadium.
A New Events Centre in Greater London
This new events centre provides a great opportunity for event promotion in the Stratford and surrounding area, with big events being moved out of the Westminster / City enclave creating a depolarisation of the events sector in Greater London, which can only have a positive impact on smaller event promoters throughout London (but especially in the vicinity of the Olympic Park).